Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Occupation: Owner of Public Persona, a graphic/web design and online marketing firm
1. What are three words that best describe your personal brand?
Creative, Goal Oriented, Authentic
2. Tell us why you’re awesome in two sentences or less.
Why is this the hardest question to answer?! I guess because I’m ambitious, driven and I work extremely hard. I dropped out of college during my very first semester, but luckily I have amazing parents who taught me that lacking a formal degree meant that I would have to work twice as hard as everyone else to prove myself. Now, almost 11 years later (yikes!), I feel incredibly grateful for everything I have – supportive family, great friends and a fulfilling professional life.
3. What are your three biggest indulgences?
Hot 8 Yoga (I’m addicted!), good food and wine, and sleep!
4. What is your biggest pet peeve?
Excuses! And tardiness…..
5. If you could have dinner with anyone (living or not) who would it be and why?
A person who invented something that changed the way we live, like Benjamin Franklin (electricity), Karl Benz (automobile) or Sarah Blakely (Spanx).
6. Why is having a powerful personal brand important to you?
I love that you added “personal” to this question. Most people know that a powerful brand is the foundation upon which a company is built. Being able to accurately and concisely convey what you do and who you are is the basis for success. A strong brand will differentiate you from competitors and build a loyal clientele. But when you own a small business, you ARE your brand. I am a walking extension of my company, therefore, I have to have a clear idea of who I am and what I stand for, and then follow through with actions that reflect that.
7. What is your #1 marketing tip for fellow female entrepreneurs?
Never stop networking! It’s free and easy. J If you don’t consider yourself a seasoned “networker”, read Never Eat Alone by Keith Ferrazzi. Great tips from an expert networker.