Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Jennifer Bourn
Occupation: Brand Strategist, WordPress Theme Designer
1. What are three words that best describe your personal brand?
Creative, vivacious, integrity
2. Tell us why you’re awesome in two sentences or less
I approach branding and design with a focus on sales conversion, list building, and marketing so my clients have a platform that is both beautiful and powerful. I use my background in programming, design, and online marketing to help entrepreneurs transform their businesses into extraordinary and lucrative brands with ease, while fully enjoying life with my two children and fabulous husband and business partner.
3. What are your three biggest indulgences?
4. What is your biggest pet peeve?
My number one pet peeve is entrepreneurs who half-@ss their brand and cut corners on their brand presentation to save a few dollars, then complain they aren’t attracting the right clients or enough clients, making enough money, or getting the opportunities they want.
Your brand is the foundation and the platform on which your entire business (and success) is built. It is critical to invest in it – and to do so wisely. If you do, you’ll attract more ideal clients than you’ll ever need, create an abundance of opportunity, build strong relationships, and as result, increase your income.
5. If you could have dinner with anyone (living or not) who would it be and why?
This is such a hard question! I’d say either Bill Clinton or Ryan Seacrest! Bill Clinton is the first politician I actually remember paying attention to. He was part of the first presidential election I followed and was able to vote in and even with his personal battles, the United States prospered under his leadership. Now Ryan Seacrest on the other hand, has built a multi-million dollar empire based on his own personal brand. He has successfully branded himself, a business, and products, and still manages to have time to enjoy it all with his friends and family.
6. Why is having a powerful personal brand important to you?
Your personal brand is an extension of who you are. It communicates your values, your why or story, your purpose, and your passion. Your brand is in essence your reputation. It speaks for you when you aren’t there to speak for yourself.
When you take the time to clearly define your personal brand, you create the experiences, perceptions, and conversations others have about and with you and your business. If you don’t define your personal brand, your market will, and you may not like what they have to say!
7. What is your #1 marketing tip for fellow female entrepreneurs?
Oooh… can I offer two?
1. Be constant and consistent! To build a powerful, passionate, purposeful, personal brand that is remembered, respected, and referred, you must constantly show up, be meaningful, and provide value. From your brand design, voice, and copywriting, to your message, actions, and promise, your brand must be consistent in every aspect of its presentation to the world. By showing up consistently, over and over again, you build trust in your brand, which in turn creates more referrals, more clients, more raving fans, stronger relationships, and better opportunities.
2. Grow vertically, not horizontally. Instead of adding to or widening your service offerings, stick to the one or two things you truly excel at and expand vertically, going deeper in your core area of competence. When you offer too many different things, it is harder for your ideal clients to understand what it is that you’re really good at doing. By focusing your products, programs, and services on the one or two areas where you are the most brilliant, you become a recognized expert and authority in your niche, you build equity in your brand, and you can charge higher rates!