Can you remember the last time a colleague, business owner or brand left you feeling disappointed, discouraged or mislead? Maybe you thought your favorite pressed juice company used 100% organic ingredients – especially since they’re constantly touting a healthy, detoxed lifestyle – only to find it’s not exactly true.
Perhaps you spent some time in December writing out intentions, themes and goals for the year ahead, as many entrepreneurs do. And maybe this included certain things you want to accomplish, like making more money, working with more clients or building a bigger platform and reaching a wider audience.
In Part One of this series, we talked about five foundational steps you must take to build a solid, compelling brand. Before you design your business cards, build your website or create a logo, you’ve got to be clear about who you are, what value you offer and who you work with best.
January is often the time when entrepreneurs look at their business and assess where they want to go in the year ahead. Perhaps you’ve committed to a few goals like bringing in new clients, making more money or building a new website, and you’ve even written out the action steps to make it happen.
What is it that makes a brand stand out? Why do some brands take off and others disappear? First, let’s clear up the confusion between the words “brand” and “branding.” They’re not the same thing and I see too many people using them interchangeably and incorrectly.
We’re so glad you’re here. Our goal is to help you use your wings, connect to who you are and build a brand you love. You’ll find posts on brand and business strategy, social media, style and productivity, as well as confidence, overcoming fear, and living an inspired life. Joseph Campbell once said the privilege of a lifetime is getting to be who you are. Now it’s time to use who you are to make a difference and elevate the higher good of everyone else. We are blessed to have wings. Let’s use them.
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