Do You Have a Disconnected Brand?

Do You Have a Disconnected Brand?
Can you remember the last time a colleague, business owner or brand left you feeling disappointed, discouraged or mislead? Maybe you thought your favorite pressed juice company used 100% organic ingredients – especially since they’re constantly touting a healthy, detoxed lifestyle – only to find it’s not exactly true. Read More

How to Create a Kick-Ass Brand in 2017

How to Create a Kick-Ass Brand in 2017
Perhaps you spent some time in December writing out intentions, themes and goals for the year ahead, as many entrepreneurs do. And maybe this included certain things you want to accomplish, like making more money, working with more clients or building a bigger platform and reaching a wider audience. Read More

HOW TO ROCK YOUR BRAND IN 2015: PART TWO

HOW TO ROCK YOUR BRAND IN 2015: PART TWO
In Part One of this series, we talked about five foundational steps you must take to build a solid, compelling brand. Before you design your business cards, build your website or create a logo, you’ve got to be clear about who you are, what value you offer and who you work with best. Read More

HOW TO ROCK YOUR BRAND IN 2015: PART ONE

HOW TO ROCK YOUR BRAND IN 2015: PART ONE
January is often the time when entrepreneurs look at their business and assess where they want to go in the year ahead. Perhaps you’ve committed to a few goals like bringing in new clients, making more money or building a new website, and you’ve even written out the action steps to make it happen. Read More

The Basics of Good Branding

The Basics of Good Branding
What is it that makes a brand stand out? Why do some brands take off and others disappear? First, let’s clear up the confusion between the words “brand” and “branding.” They’re not the same thing and I see too many people using them interchangeably and incorrectly.  Read More
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