Learn How to Increase Your Influence from a Brand Strategist for Women

Learn How to Increase Your Influence from a Brand Strategist for Women
I’m here to call out the elephant in the room — the endless stream of marketing hacks and quick fixes that abound in the digital space and promise the world, but often deliver little. As female entrepreneurs, we’re bombarded with tips and tricks, but we need to ask ourselves… Are we laying the right foundation for our brands? Are we truly connecting with our audience on a deeper level? Are we leaving a lasting impact? It’s time to strip away the noise and get back to basics—learning how to build a brand from the ground up, with intention, integrity, clarity, and connection. And that, my friend, is exactly what I’m here to help you do. Read More

Women Building Brands: Why It’s More Important Than Ever

Women Building Brands: Why It’s More Important Than Ever
Women are facing pay disparities, overwhelming domestic responsibilities, and a cruel and misogynistic rolling back of our rights. But it’s imperative that we channel our anger productively. We need women building brands so they may gain a stronger voice and platform, stand out, earn financial freedom, be where decisions are made, and support other women, marginalized folks, and organizations we care about. Read More

How to Build a Lighthouse Brand Identity

How to Build a Lighthouse Brand Identity
When you lack a clear brand identity, your target customers can’t latch on to who you are and what you stand for. A strong brand identity repels your detractors and magnetizes your ideal clients. It builds awareness and recognition and over time, establishes trust and authentic connection. It’s the most important work you will do for your brand. Let’s look at the foundational pieces for building a solid brand identity. Read More

5 Unconditional Brand Rules for 2024

5 Unconditional Brand Rules for 2024
It’s 2024 and there’s never been a better time in history to build your personal brand. There have never been more opportunities to bypass gatekeepers and go directly to the consumer – your clients! As you work on building your brand, I’d like to share five unconditional brand rules to follow to get you closer to your goals. Read More

The Meaning of Influence and How You
Can Build a More Powerful Brand

The Meaning of Influence and How You <br>Can Build a More Powerful Brand
I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More