Comments

  1. Hi Liz!

    This is a great overview of these essentials for a personal brand. I love the whole “Purple Cow” thing – heard someone else talking about it the other day too. So important to stand out, to be unique and different from the crowd. :)

    • Thanks, Jess! I agree, Seth Godin’s Purple Cow analogy is a super powerful one when it comes to branding. In order to really stand out in today’s cluttered marketplace, we better be remarkable! I’d love to drive by a purple cow on a road trip one of these days…:)

  2. Good remark here on personal branding, all these characters of personal branding are ineluctable. Authenticity, remarkability, and social engagement these characteristics are so impressive here. If someone want to stand out differently they need to apply these characteristics to their brand strategy.

  3. Hi Liz,

    I think asking ourselves that question around emotional connection is really important – how do I want people to FEEL about my business? Even those of us who are not designers can really ‘get’ that side of personal branding.

    Cathy

    • Exactly Cathy! It’s about the total brand experience. How do people FEEL when they not only interact with you, but when they experience an extension of you, such as your website, Facebook page, business card or workshop materials.

    • Exactly Cathy! It’s about the total brand experience. How do people FEEL when they not only interact with you, but when they experience an extension of you, such as your website, Facebook page, business card or workshop materials.

  4. Wow! This article has really answered a lot of questions that I had. I was challenged mainly by what you had to say on Consistency and clarity. Thank you very much

  5. Taylor Brooks says:

    Hello Liz,
    I want to thank you for this. I am a junior in college working with a difficult teacher on a difficult course. I just want to tell you that this post has helped me more than my teacher has this entire semester so far. She really thinks she knows her stuff but you really know your stuff and I want to thank you. These tips will definitely help me further with my course and with my final project of a self-branding video. I plan to use all your tips above in order to have a branding video worth watching. I would love to share this with my teacher in order for her to realize how she should teach her students about branding! You are a life-saver. Just ten minutes before I read this I wanted to drop out because I was afraid of how I was going to brand myself without the proper help from my teacher, and now that I have discovered you, I feel confident and I will be referring to this for future guidance. Thank you so very much again, I hope you see this, I know this post is from a few years back haha! Thanks again!!!

    • Taylor Brooks says:

      And another thing, your website is amazing, I am currently working on a website for this same difficult course with the difficult teacher haha!! This website is definitely an example I will be referring to, although my website will not compare, being that this same difficult teacher has given us no examples of amazing websites such as yours. Thank you again! I am clearly obsessed with your work now!! I plan to read your book as well!

      • Hi Taylor,
        Thanks so much for reading, and for your kind words. I’m so glad that this post was helpful and that you can use the material for your branding video. I’m sure it will turn out great and that you’ll be able to turn around and help a lot of the other students, too! Sometimes difficult teachers can be a blessing in disguise (although it may not seem like it at the time!), because we are forced to look for the answers ourselves and gain confidence as we realize how resourceful we really are. All the best to you.

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  1. […] over at SheBrand has a nice piece on the 8 Essential Characteristics of a Powerful Personal Brand that really gets you to look inside yourself and take stock of your own characteristics to see how […]

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