Comments

  1. Hi Liz!

    This is a great overview of these essentials for a personal brand. I love the whole “Purple Cow” thing – heard someone else talking about it the other day too. So important to stand out, to be unique and different from the crowd. :)

    • Thanks, Jess! I agree, Seth Godin’s Purple Cow analogy is a super powerful one when it comes to branding. In order to really stand out in today’s cluttered marketplace, we better be remarkable! I’d love to drive by a purple cow on a road trip one of these days…:)

  2. Good remark here on personal branding, all these characters of personal branding are ineluctable. Authenticity, remarkability, and social engagement these characteristics are so impressive here. If someone want to stand out differently they need to apply these characteristics to their brand strategy.

  3. Hi Liz,

    I think asking ourselves that question around emotional connection is really important – how do I want people to FEEL about my business? Even those of us who are not designers can really ‘get’ that side of personal branding.

    Cathy

    • Exactly Cathy! It’s about the total brand experience. How do people FEEL when they not only interact with you, but when they experience an extension of you, such as your website, Facebook page, business card or workshop materials.

    • Exactly Cathy! It’s about the total brand experience. How do people FEEL when they not only interact with you, but when they experience an extension of you, such as your website, Facebook page, business card or workshop materials.

  4. Wow! This article has really answered a lot of questions that I had. I was challenged mainly by what you had to say on Consistency and clarity. Thank you very much

Trackbacks

  1. […] over at SheBrand has a nice piece on the 8 Essential Characteristics of a Powerful Personal Brand that really gets you to look inside yourself and take stock of your own characteristics to see how […]

  2. […] Build Fan Base. Your fans are people who are so excited by your product/service/brand that they can’t wait to share it with everyone. They share it with their friends, family, […]

  3. […] 8 Essential Characteristics of Building a Powerful Personal Brand […]

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